Ogilvy has unveiled ECHO, an AI creative platform built on talent consent. Announced in New York on 9 November 2026 and developed under Global Chief Innovation Officer Carol Reed, it turns a single celebrity or ambassador shoot into a live, real-time content system. Ogilvy calls it the industry’s first enterprise trust and governance framework that … Read more
Adobe and The Walt Disney Company have entered a multi-year strategic alliance to explore artificial intelligence across Disney’s entertainment, theme park, cruise and sports businesses. Adobe will serve as an Official AI Innovation Partner, offering early access to its latest AI, creative and media technologies, along with dedicated engineering and research support. Disney teams will … Read more
Mankind’s PetStar has rolled out “Picture 10 Lakh* Ki,” a campaign that links online participation with offline pet retail. Announced from Mumbai on 9 November 2026, the initiative features PetStar Alpha products and invites consumers to visit participating pet stores and join the contest. The mechanics are simple. Pet parents visit a partner store, take … Read more
The Security Solutions business of Godrej Enterprises Group has launched “Your Face Is Key,” a campaign introducing the Godrej NX Pro Ncrypt, a next-generation home locker powered by advanced face recognition technology. Created in association with Adfactors PR, the campaign positions the new smart locker as the natural next step in how people protect what … Read more
Vishwajeet Sinha has joined Airtel as Vice President of Marketing. He shared the announcement on LinkedIn, expressing excitement about working with one of India’s most loved and enduring brands.
Spinny, India’s leading used-car platform, has launched its Diwali campaign, “Festival of Spinny: Together, We Go Far,” a film that honours the people and craftsmanship behind every restored car. Announced from Gurugram on 7 November 2026, the campaign turns everyday restoration work into a festive celebration. The film is set to “Funky Pawa,” a Maati … Read more