Priyam Sachan has been elevated to Senior Director – Marketing at Housing.com, moving up from his previous role as Director – Marketing & Growth. Before joining Housing.com, he served as VP of Marketing at Simplilearn and held leadership roles at Sahicoin, Gaana and Zomato.
Paytm is moving closer to bringing its digital wallet business back into action, nearly two years after regulatory restrictions disrupted its operations. Its wholly owned subsidiary, Paytm Payments Services Ltd (PPSL), has received in-principle authorisation from the Reserve Bank of India (RBI) to set up and operate a payment system for issuing prepaid payment instruments … Read more
Every November 14, brands find a reason to celebrate childhood. But for some brands, childhood isn’t just a seasonal marketing theme. It is central to their identity, storytelling and the relationships they build with families throughout the year. What makes this category interesting is how differently brands approach the same stage of life. FirstCry, for … Read more
This Children’s Day, Better Nutrition launched “Let’s feed our kids Better,” bringing together voices from sport, cinema, food, medicine and parenting to tackle hidden hunger in children. Olympic medalist P.V. Sindhu, actors Varun Dhawan and Soha Ali Khan, and MasterChef Pankaj Bhadouria were joined by doctors and more than 20 parent creators, all sharing the … Read more
Tanishq has launched its 2026 Diwali campaign, “Share the Light, this India Wali Diwali,” across the United States, Singapore and the GCC markets. Conceptualised by TBWA\Lintas, part of Omnicom Advertising India, the campaign looks at how Diwali changes when it is celebrated far from home. For Indians living abroad, the festival is about holding on … Read more
Google India has launched a new campaign, “Bebo’s Day Out With Android,” starring actor Kareena Kapoor Khan. Built around an ad film, it shows how Android and its AI-powered features can make everyday experiences feel more intuitive and spontaneous. The film follows Kapoor Khan, fondly known as Bebo, through an unplanned day in Singapore. With … Read more
Every parent knows the routine: a quick splash, a turned-off tap, and a child racing back to play. The hands look clean, but are they really? That everyday doubt is what Dettol has built its latest launch around, turning a small household worry into a product idea. On November 14, the brand introduced Dettol Original … Read more
Google has made its first investment in micro-drama platform Rigi, committing Rs 10 crore through Google International. The deal reportedly values the startup at around Rs 670 crore post-money and adds the tech giant to Rigi’s list of investors, marking a notable vote of confidence in short-form entertainment. For a startup founded in 2021, the … Read more