CleverTap has announced the launch of Promos, an all-in-one customer rewards management platform aimed at transforming how brands handle loyalty and incentive programs. Developed using technology from rehook.ai, Promos offers an API-first solution to manage coupons, loyalty points, cashback, vouchers, and gamified rewards in one centralized system.
Traditionally, marketers rely on multiple disconnected systems for managing campaigns and rewards, which often leads to data fragmentation and slower execution. With Promos, CleverTap integrates rewards management directly into its platform, enabling seamless segmentation, real-time incentives, automated campaigns, and end-to-end tracking.
The platform empowers marketers to launch behavior-triggered rewards within minutes, adapt campaigns dynamically, and deliver personalized offers that are timely and impactful.
Anand Jain, Co-founder and Chief Product Officer at CleverTap, stated,
“CleverTap Promos rewrites the rewards management playbook. We’re not just tallying redemptions—we’re building long-term relationships with personalized, meaningful rewards. By combining loyalty, engagement, and analytics, we move closer to our goal of being the industry’s first end-to-end retention platform.”
Akhil Suhag, Co-founder and CEO of rehook.ai, added,
“Marketers shouldn’t have to juggle siloed tools to manage rewards. Promos streamlines the entire process from one hub, accelerating execution and turning customer retention into a sustainable growth engine.”
The platform is now available for brands looking to enhance customer loyalty and retention strategies.
