The association reinforces TCL’s ‘Master the Moment’ philosophy, connecting with consumers through Sharma’s leadership and popularity.

TCL India, one of the leading global consumer electronics brands, has announced the extension of its partnership with Rohit Sharma as brand ambassador for the second consecutive year. The collaboration, facilitated through Rise Worldwide, continues to build on shared values of performance, consistency, and innovation.

Strategic Brand Alignment

The extension aligns seamlessly with TCL’s brand philosophy – “Master the Moment.” By continuing this association, TCL aims to further strengthen its consumer engagement and brand recall in the Indian market, leveraging Sharma’s widespread appeal as a sports icon and leader.

Leadership Comments

Philip Xia, General Manager, TCL India, expressed enthusiasm about the continued collaboration:

“We are delighted to have Rohit Sharma remain a part of the TCL family. His leadership, discipline, and ability to perform under pressure reflect the very essence of our brand. This partnership is a testament to our shared vision of inspiring users to master every moment through cutting-edge technology and innovation.”

Rohit Sharma, echoing the sentiment, said:

“I’m pleased to continue my association with TCL. Their commitment to delivering innovative and high-quality consumer experiences resonates deeply with me. Together, we aim to inspire people to embrace every moment and truly ‘Master the Moment’ in their lives.”

Marketing and Campaign Integration

TCL intends to leverage this partnership across a variety of touchpoints, including upcoming marketing campaigns, product launches, and outreach programs. The brand sees this collaboration as a powerful vehicle to engage a broader audience, particularly in India’s digitally connected and aspirational consumer base.