Ogilvy India has officially launched Ogilvy Consulting, its strategic business transformation arm, appointing Neeraj Bassi as the India Head of the new practice. Bassi will operate out of the Ogilvy Gurugram office, where he will also serve as Head of Strategic Planning for Ogilvy India (North).

Globally, Ogilvy Consulting focuses on solving three critical business challenges-Growth & Innovation, Business Design, and Digital Transformation. The India practice will now bring these offerings to local and regional clients, helping brands navigate change through unified, strategic solutions.

With over 28 years of experience, Bassi brings a wealth of strategic and consulting expertise. He most recently served as Chief Growth Officer at Cheil X, the consulting division of Cheil SWA, and has previously held CSO roles at Publicis, Havas, and Cheil India. He began his career in 1997 with McCann Erickson and has worked internationally with JWT Dubai. This appointment also marks a return to Ogilvy, where he served as President – Strategic Planning until 2015.

Prem Narayan, Chief Strategy Officer, Ogilvy India, shared, “Neeraj is one of the finest strategic minds in the country. His return to Ogilvy is long-awaited. He brings a rare blend of expertise across consulting, branding, and media that will elevate both Ogilvy Consulting and our strategic planning function.”

Bassi added, “It’s a homecoming for me. With Ogilvy Consulting, we aim to offer full-funnel, unbiased strategic guidance-integrating siloed domains under one brand narrative. I look forward to driving transformation with a unified approach to brand-building.”