Celebrating Odisha’s rich cultural heritage through design-led innovation

Asian Paints has introduced a special edition of its Royale Glitz luxury emulsion range, titled ‘Tribute to Odisha’. This limited-edition pack pays homage to Odisha’s rich cultural legacy, featuring intricate design motifs inspired by the Ghumura dance, ancient temple architecture, and the Olive Ridley turtles-symbolising the state’s deep-rooted artistic and ecological identity.

This initiative reflects Asian Paints’ ongoing effort to localise its product offerings by engaging meaningfully with regional cultures. Odisha was selected for its dynamic blend of tradition and contemporary design sensibility, making it an ideal canvas for this cultural celebration.

“At Asian Paints, we believe every state is not just a market-it’s a living story,” said Amit Syngle, MD and CEO, Asian Paints. “Our Royale Glitz ‘Tribute to Odisha’ edition is more than just packaging-it’s a celebration of the state’s artistry, spiritual depth, and visual elegance. Odisha’s design-aware audience deserves offerings that respect and reflect their identity. With this edition, we continue our commitment to transforming décor into purposeful cultural expression.”

Known for its crème finish and anti-crack performance, the Royale Glitz range now features this culturally inspired design edition, marking a convergence of premium performance with local artistic relevance.

The limited-edition pack will be made available across key markets in Odisha, supported by a focused outreach campaign to drive visibility and connect with discerning consumers in the region.

To support the launch, Asian Paints has also released a campaign film, featuring an original Odia composition by Geet Vani, sung by Barnali Hota. The film visually narrates elements of Odisha’s heritage, underscoring the brand’s tribute to the state’s enduring spirit.

With this initiative, Asian Paints not only enhances its regional connect but also reaffirms its position as a brand that blends design, emotion, and innovation into every drop of paint.