“Bring Home the Smart” aims to redefine modern living with simplicity, intelligence, and emotional depth
Schneider Electric, a global leader in energy management and automation, has launched its latest integrated marketing campaign titled “Bring Home the Smart,” aimed at deepening engagement with homeowners while positioning itself at the forefront of India’s smart home revolution. Featuring children as central characters, the campaign delivers a fresh emotional narrative that frames smart living not just as advanced, but also intuitive, safe, and dependable.
The campaign marks Schneider Electric’s renewed commitment to India’s home electricals market, leveraging innovation, localisation, and category leadership to connect with key stakeholders-including homeowners, architects, electricians, builders, and retailers. With India’s residential sector projected to grow at over 10% CAGR, driven by rising aspirations and demand for connected living, the brand is tapping into this momentum by expanding its consumer-focused product portfolio and strengthening its market visibility.
Rooted in the cultural shift that sees homes as personal sanctuaries, the “Bring Home the Smart” campaign moves beyond technical specifications to highlight the emotional and practical benefits of smart living. The creative direction forges a relatable connection with families, portraying smart technology as an enabler of peace, convenience, and care.
At the core of Schneider Electric’s strategy are three pillars:
- Strengthening channel partnerships
- Launching differentiated innovations
- Investing in consumer awareness and brand-building
The campaign showcases Schneider Electric’s innovative product range, including:
- Miluz Zeta switches with an industry-first Air Quality Indicator (AQI) that monitors indoor air in real time
- Miluz Zeta motion-sensing LED foot lamps, designed for safer nighttime navigation
- The Wiser Smart Home Automation solution, which adapts to diverse lifestyles through features like GPS-enabled appliance control and a comprehensive energy management system
These innovations reflect Schneider Electric’s mission to seamlessly integrate intelligent design with everyday usability, blending aesthetics, safety, and efficiency.
Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, explained the vision behind the campaign:
“With ‘Bring Home the Smart’, we’re shifting the perception of smart living from being complex to being about intuitive comfort. Our goal is to empower consumers with technology that simplifies life, protects their loved ones, and enhances well-being. This integrated campaign allows us to creatively communicate the unique value propositions of our smart home solutions in a way that resonates emotionally and practically.”
With this initiative, Schneider Electric continues its pursuit to make smart homes accessible and meaningful, positioning itself as a trusted leader in India’s evolving residential landscape.
