Anagram Media Labs Wins Social Media Mandate for inDrive IndiaThe agency will lead content strategy, digital storytelling, and community engagement to build inDrive’s brand presence across Indian markets.

Anagram Media Labs, a full-service marketing agency, has been appointed to manage the social media mandate for inDrive India, expanding its existing partnership with the global ride-hailing platform.

Previously overseeing influencer and marketing initiatives for inDrive, Anagram Media will now also be responsible for content strategy, digital storytelling, and community engagement across the brand’s social channels in India.

As India’s ride-hailing sector continues to grow, social media plays a pivotal role in brand differentiation and consumer connection. Anagram’s focus will be on crafting locally relevant content to enhance inDrive’s visibility in key cities such as Delhi, Mumbai, Bengaluru, Kolkata, Chandigarh, and other emerging Tier 2 markets.

Manjul Wadhwa, Founder of Anagram Media Labs, shared his enthusiasm for the expanded mandate:

“It’s a proud moment for us to deepen our collaboration with inDrive. This new responsibility reflects the trust we’ve built and the shared vision we hold. We aim to shape inDrive’s digital voice in India-one that reflects its core values of fairness, freedom of choice, and people-first thinking. Our goal goes beyond content management-we’re here to bring inDrive’s mission to life in a way that resonates deeply with Indian users.”

The inDrive marketing team also commented on the partnership:

“Anagram has demonstrated a clear understanding of our brand through impactful influencer campaigns and strategic initiatives. With this expanded role, we’re confident in their ability to strengthen our connection with Indian consumers and help inDrive stand out in a crowded marketplace.”