FCB Bags Grand Prix at Cannes Lions 2025 – India Racks Up 14 Metals on Day 3
Leo Burnett, Ogilvy win Golds; total haul hits 26, doubling last year’s count
FCB India just delivered a knockout at Cannes Lions 2025. The agency scooped a Grand Prix, two Gold Lions, and a Silver – all for its standout campaign, Lucky Yatra, encouraging railway travel.
That haul powered India’s biggest day yet at Cannes: 14 metals in one day, more than four times the previous day’s total.
“From a local idea to a global impact – Lucky Yatra is a story of cultural truth turned creative gold,” said Dheeraj Sinha, CEO, FCB Group South Asia.
The wins came in PR Lions (Grand Prix, Gold, Silver) and Direct Lions (Gold).
Data Meets Emotion: Leo’s Gold for ACKO
Leo Burnett clinched Gold in Creative Data for ACKO Tailor Test. Tailors used hip-to-waist ratios to recommend heart check-ups – a clever twist on health and habit.
“Tailors have been tracking our health for decades – without knowing it,” said Rajdeepak Das, Leo South Asia’s CCO. “That insight became a billion-impact idea.”
Skipping Valentine’s Day? Ogilvy Found a Way
Ogilvy picked up Gold in Social & Creator for Erase Valentine’s Day, a campaign for Mondelez’s 5-Star. Using time-zone-hopping tech, it helped people literally skip the day of love.
Other Wins That Made Noise
Leo Burnett: Silver in Media for Takeoff Takeover (Cathay Pacific) – using live flight data to speak to travelers mid-journey.
BBH India: Bronze in Social & Creator for Bassi Vs Men’s Face Wash (Garnier) – turning a roast by comedian Anubhav Singh Bassi into a campaign starring John Abraham.“Started as a clapback, ended up on TV. Cannes was the cherry,” said Parikshit Bhattacharya, CCO, BBH India.
Ogilvy: Bronze in PR for Box to Beds – Amazon boxes turned into sleeping setups for Kumbh Mela pilgrims.
Talented: Bronze in Media for Nature Shapes Britannia – eco-conscious billboards built around trees, not over them.
Dentsu Creative: Bronze in Media for Garuda Rakshak – drones modeled on a mythological bird to reunite lost kids at mass gatherings.
Havas: Two Bronzes for Ink of Democracy in Direct and Media, adding to their earlier Gold.
India’s Momentum Is Real
By the end of Day 3, India’s total medal count hit 26, already double what it had achieved at this point in 2024.
And with days still left at Cannes, it’s clear: Indian creativity is no longer just showing up. It’s showing off.
