adidas has appointed Vijay Chauhan as General Manager of adidas India, effective August 1, 2025. He succeeds Neelendra Singh, who will step down after over 20 years with the brand. Chauhan, rejoining from American Eagle Outfitters, brings 25+ years of experience and has previously held key leadership roles at adidas. Based in Gurugram, he will lead operations and continue to build on adidas India’s growth momentum.
