Shikhir Kapoor has joined Omnicom Media Group as General Manager – Performance Marketing. He announced the move on LinkedIn. With 13 years of digital marketing experience, Kapoor has led cross-channel strategies focused on client retention, budget optimisation, and growth. He has previously worked with LS Digital Group, KPMG India, PivotRoots, Publicis Groupe, iProspect, and Penda Media.