Agency to handle traditional media duties across key offline channels
Madison Media Omega, a division of Madison World, has secured the traditional media mandate for Farmley in Tamil Nadu. As part of the partnership, the agency will oversee media planning and buying across Print, Radio, Cinema, Television, and Outdoor platforms.
Farmley, founded in 2017, is a fast-growing wellness snack brand offering a range of dry fruits, nuts, seeds, and makhanas. The collaboration with Madison Media Omega marks a strategic move to expand the brand’s footprint in the southern market and deepen its regional presence.
Commenting on the win, Dinesh Rathod, CEO, Madison Media Omega, said, “We’re truly excited to partner with Farmley in its next phase of growth. Our team is committed to leveraging traditional media in impactful ways to help the brand connect meaningfully with consumers and drive visibility across Tamil Nadu and beyond.”
Aman Gupta, Head of Marketing at Farmley, added, “As we scale into new territories, Madison Media Omega’s experience and media strengths make them an ideal partner. We look forward to building greater awareness for Farmley and delivering on our promise of healthy snacking to more homes across the country.”
The partnership aims to accelerate Farmley’s brand journey by tapping into traditional media’s scale and reach, especially in regional markets.
