Channeling the actor’s boundless energy in a flavour-packed limited-time offering
McDonald’s India (North & East) has launched its latest campaign featuring Bollywood star Ranveer Singh to introduce “The Ranveer Singh Meal”, inspired by McDonald’s global Famous Orders series.
What’s in the Meal?
A fun twist on fan favourites:
- McVeggie or McChicken: Drizzled with Chilli & Creamy Xplode sauce for an explosive kick
- Golden Pop Fries: Bite-sized, crispy, flavour-packed
- Bobaaa Blast Drink: A limited-edition, playful beverage topped with boba pearls
Available for a limited time, the meal is designed to combine McDonald’s classic comfort with Ranveer’s signature exuberance.
Campaign Vibe
The quirky new TVC mirrors Ranveer’s energetic persona, combining high-octane visuals with sensorial flavour moments. It celebrates how customers love to customise their meals-bringing a “fun, bold expression” of favourite flavours to life.
From the Brand
Ranjeev Ranjan, MD of McDonald’s India (North & East), shared:
“At McDonald’s, we believe in creating feel-good moments-from the joy of sharing food to the thrill of trying something new. This campaign is rooted in fan passion-our love for customised favourites. Blending that with Ranveer’s personal picks gave us the perfect canvas for The Ranveer Singh Meal. It’s a bold, fun expression designed to bring fans closer to the brand. Nothing makes us happier than seeing our food bring a smile.”
Final Take
“The Ranveer Singh Meal” encapsulates McDonald’s India’s focus on localising global flavours with celebrity flair. By combining classic items with unique sauces, sides, and drinks-and fronting the campaign with a superstar persona-the brand aims to spark excitement across North and East India. Expect this limited-edition combo to generate buzz in stores and on social and digital platforms.
