Smirnoff Unveils Minty Jamun, Mirchi Mango & Zesty Lime for Indian MarketNew flavours now available across Karnataka, Uttar Pradesh, Haryana, and Maharashtra
Smirnoff, the globally renowned vodka brand, has launched three new flavour variants tailored for Indian consumers: Minty Jamun, Mirchi Mango, and Zesty Lime. These exciting new additions are currently available in Karnataka, Uttar Pradesh, Haryana, and Maharashtra.
India’s social scene is evolving, with a shift from formal celebrations to casual house parties, rooftop gatherings, and laid-back meetups. Driven by Gen Z and young millennials, drinking habits are changing – with growing interest in bold flavours, home mixology, and a blend of global trends and local influences.
Smirnoff’s new range taps into this shift with versatile formats, including the Mirchi Mango Margarita, Minty Jamun Spritz, and Zesty Lime Soda Pitcher – ideal for sipping neat or mixing into cocktails.
Ruchira Jaitly, CMO, Diageo India (USL):
“We’re seeing a clear transformation in how young Indians experience their favourite spirits. They want global brands to feel more local – premium yet playful. With Minty Jamun, Mirchi Mango, and Zesty Lime, we’re not just introducing new flavours; we’re curating moments of exploration that are vibrant, inclusive, and rooted in the cultural pulse of today.”
Each flavour has been crafted to reflect distinct Indian sensibilities:
- Minty Jamun fuses nostalgic, familiar fruit notes with a refreshing twist.
- Mirchi Mango brings together sweet and spicy elements, echoing India’s love for bold, tropical flavours.
- Zesty Lime delivers a bright, tangy profile perfect for large gatherings or easy cocktail bases.
The launch is part of Smirnoff’s “Flavour is a Vibe” campaign – an India-first initiative celebrating freedom, flavour, and the social joy of discovery. Whether you’re crafting cocktails at home, dancing with your crew, or just chilling with friends, Smirnoff’s new range offers a flavour for every vibe.
As India embraces creative mixology and bolder expressions, these innovative variants are poised to become go-to picks for every celebration – traditional or modern, big or intimate.
Currently, the new Smirnoff flavours are available in Karnataka, Uttar Pradesh, Haryana, and Maharashtra, with further rollout expected soon.
