Conceptualised by Moonshot Films, the ad highlights Instamart’s expanded product range and speedy delivery promise.
Swiggy Instamart has rolled out a quirky new campaign titled “Big or Small, We Deliver It All”, spotlighting its growing product range and commitment to lightning-fast delivery. With over 35,000 items now on offer-from electronics and kitchen appliances to baby care and grooming essentials-the campaign reinforces Instamart’s shift from a grocery-only platform to a broader lifestyle solution.
The ad film, created in collaboration with Moonshot Films, opens with an unexpected premise: a family confronted by burglars ends up enlisting them as makeshift house helpers. While waiting for their Instamart order to arrive, they ask the intruders to help with daily chores-setting up lamps, using mixers, and even arranging dinner plates. The ad uses humour to showcase how conveniently Instamart caters to all kinds of household needs.
Mayur Hola, VP of Brand Marketing at Swiggy, commented, “We wanted to show our convenience through a fun and unconventional lens. Turning robbers into accidental helpers was our way of reflecting Instamart’s huge range-without losing our signature humour.”
Arjun Choudary, VP of Revenue & Growth at Instamart, added, “This marks a turning point for us. From groceries to gadgets, we now fulfil a much broader set of consumer needs-delivered in minutes.”
Puneet Chadha, founding member at Moonshot Films, said, “The insight was simple: what once took days can now be at your door instantly. We just dialled up the absurdity to make it unforgettable.”
