Canara HSBC Life Insurance has rolled out a new brand campaign featuring cricketer Jasprit Bumrah and his wife, media personality Sanjana Ganesan. Created by Gurgaon-based PRAVIS Consulting and directed by Shoojit Sircar, the campaign underscores the essence of real-life promises and long-term commitments.
The campaign includes two heartfelt films, portraying the couple in authentic conversations about life, love, and planning for the future. Jasprit reflects on the fleeting nature of fame, contrasting it with the lasting impact of personal commitments. Sanjana’s presence highlights the strength of mutual support and shared goals-key to a meaningful partnership.
Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer – Alternate Channels at Canara HSBC Life, said: “We want to move the conversation around insurance beyond transactions. Jasprit and Sanjana personify trust and togetherness, bringing alive our brand promise of being a ‘Promises ka Partner’.”
Jasprit Bumrah added, “This campaign resonates with my belief that it’s the quiet, consistent promises-like those made in relationships-that truly define our legacy. It’s a message I relate to deeply.”
Shoojit Sircar shared, “We captured a personal, emotional side of their relationship that hasn’t been seen before. The films reflect the brand’s clarity and sincerity in communicating the value of commitment.”
Targeting young couples, financially-aware individuals, and modern families, the campaign positions life insurance as an empowering, forward-looking investment. It will be promoted across television, digital, and social media platforms, reinforcing the brand’s identity as a dependable partner in life’s promises.
