AdLift, a global digital marketing agency under the Liqvd Asia group, has secured the paid media mandate for Aspero, a SEBI-registered Online Bond Platform Provider (OBPP). The partnership aims to accelerate Aspero’s digital growth by driving awareness and customer acquisition for its fixed-income investment offerings.
Aspero is focused on making fixed-income instruments such as corporate bonds and FDs more accessible to Indian retail investors. With AdLift onboard, the brand will leverage data-driven media strategies to connect with high-intent audiences across digital and offline channels.
“We’re excited to be part of Aspero’s mission to reshape India’s investment landscape,” said Prashant Puri, CEO & Co-Founder, AdLift. “Our goal is to use audience insights and agile media optimisation to deliver scalable performance outcomes that support their ambitious vision.”
As part of the mandate, AdLift will manage end-to-end campaign planning, execution, optimisation, and performance tracking—aimed at building visibility and enhancing conversion rates.
Arwal Dhar, Marketing Director at Aspero, added, “Our goal is to simplify fixed-income investing and make it a mainstream choice. Partnering with AdLift allows us to tap into their media expertise and performance focus, helping us reach the right audience more effectively as we scale.”
