Pocket Aces has rebranded its short-form content portfolio under the FilterCopy umbrella, positioning it as the flagship brand for its growing youth-focused digital network. This strategic move unifies five content verticals to deliver diverse yet cohesive storytelling across genres.
The five rebranded channels include:
- FilterCopy – the fiction-first original
- FilterCopy Gobble – food content (formerly “Gobble”)
- FilterCopy Vital – wellness content (formerly “Nutshell”)
- FilterCopy EngaArea – hyperlocal Tamil storytelling
- FilterCopy Candid – nonfiction, podcast, and reality-driven content
The rebrand comes with fresh content initiatives. FilterCopy Candid debuted its OTT show Find The Farzi starring RJ Karishma on JioHotstar, while its original podcast Spoke2Soon, hosted by Rhea Gurnani and Kanchi Sharma, launched on YouTube. On Instagram, the microdrama The Two of Us, in collaboration with iPill, has begun, with a 60-episode series soon to launch on Zee5.
Aditi Shrivastava, co-founder and CEO, said: “In a fragmented content space, this rebrand creates a unified and credible source for youth-centric storytelling-from relationships to wellness to food. It strengthens both audience engagement and advertiser value.”
Pocket Aces’ other brands-Dice Media (web series) and Clout (influencer management)-also received refreshed logos. The new brand identity blends FilterCopy’s salmon with Dice’s teal, with unique icons symbolizing each channel’s focus.
The unified platform aims to deliver consistency, build long-term brand recall, and fuel innovation in a competitive, content-saturated environment.
