Conceptualised by Talented, the campaign blends nostalgia and quick-delivery messaging in a series of playful ads.
bigbasket has rolled out a new campaign featuring Bollywood’s iconic Kapoor sisters-Karisma and Kareena-together on screen for the first time. Created in collaboration with the agency Talented, the campaign comprises three quirky short films rooted in nostalgia, humour, and a shared legacy.
Each film taps into memorable elements from the sisters’ past filmography. One includes a classic tongue twister from Kareena, another showcases Karisma in a double role featuring her signature dance move, and the third captures both singing-performed live without post-production dubbing.
“Revisiting our old roles together brought back a lot of memories,” said Karisma and Kareena Kapoor. “It’s not every day that we’re part of the script in such a fun way. Dancing comes naturally, but singing on-screen was a first for both of us. Shooting these 20-seconders was a new challenge-it’s all about quick deliveries, in more ways than one!”
Raagaleena Sripada, marketing head at BigBasket Retail, explained, “Bringing the Kapoor sisters together helps us deepen our connect with consumers across age groups. Their familiarity and charm powerfully deliver our core message: groceries delivered in just 10 minutes.”
Aarushi Periwal and Krisha Kakad from Talented added, “The Kapoors are woven into pop culture-from GIFs to dance moves. Casting them together wasn’t just nostalgic, it was inevitable. We used their iconic moments to wrap BigBasket’s promise in humour and heart.”
A fourth ad is in the works and will be released later this year. The campaign films are produced by First December Films and directed by Siddarth Sen.
