Conceptualised by Scarecrow M&C Saatchi, the campaign spotlights the meticulous process of creating Rajnigandha’s signature blend.
Rajnigandha, the flagship mouth freshener brand from Dharampal Satyapal Group (DS Group), has launched a new TVC that highlights the brand’s legacy of quality and dedication to excellence. Titled ‘Yun hi nahin main Rajnigandha ban jaata hun’, the film offers a behind-the-scenes look at the intricate journey of sourcing and blending premium ingredients to craft the final product.
The campaign, created and executed by Scarecrow M&C Saatchi, draws powerful visual parallels between the craftsmanship of artisans and the attention to detail involved in making Rajnigandha. Advanced visual effects and storytelling techniques bring to life the rigorous process that underpins the brand’s premium quality.
Sushaant, senior general manager – marketing (mouth freshener), DS Group, said, “This film is a tribute to the tireless efforts behind every pinch of Rajnigandha. From selecting the finest ingredients to perfecting the blend, the message ‘Yun hi nahin main Rajnigandha ban jaata hun’ reinforces our promise of excellence through dedication.”
Manish Bhatt, founder, Scarecrow M&C Saatchi, added, “Rajnigandha is a cultural icon. Our approach was to honour its heritage by visually reflecting the brand’s tradition and authenticity. It’s not just a product-it’s a legacy.”
The TVC reinforces Rajnigandha’s commitment to quality and its status as a symbol of refinement in the Indian market.
