The campaign has been conceptualised by Teen Bandar and voiced by Piyush Mishra.
FNP (Ferns N Petals) has unveiled its Raksha Bandhan campaign with a brand-new AI-generated digital film. Continuing the theme “Door ho ya paas, Rakhi banayein khaas,” the campaign celebrates sibling bonds across distances-highlighting how love remains strong even when miles apart.
Developed in collaboration with creative agency Teen Bandar and narrated by actor and poet Piyush Mishra, the 30-second film uses AI-generated visuals to portray heartfelt gifting moments across international borders. The innovative format eliminates the need for a traditional shoot while maintaining emotional depth.
Taking the experience a step further, FNP has also introduced personalised versions of the film, allowing the inclusion of individual sender or sibling names in the voiceover-offering customers a tailored and immersive gifting story.
Avi Kumar, Chief Marketing Officer, FNP, shared, “With families more global than ever, we wanted to show that distance doesn’t weaken the bond-especially on Rakhi. By using AI, we’ve reimagined how we tell this story while staying rooted in our core promise: delivering not just gifts, but emotions, on time and across the world. It’s a fresh format, but the heart remains the same.”
Savio Joseph, Co-founder, Teen Bandar, added, “Partnering with FNP again was a joy. This time, we used AI to reinforce their global promise and bring alive a simple insight-that even across borders, a Rakhi can still feel personal.”
The campaign is live across digital platforms and aims to connect emotionally with global audiences ahead of Raksha Bandhan.
