Theme: AI² – Advertising Innovation and Artificial Intelligence
The Asian Federation of Advertising Associations (AFAA) has officially announced that AdAsia 2025, one of Asia’s most prestigious marketing and communication industry events, will be hosted in Beijing, China, from October 24 to 26, 2025, at the Zhong Guan Cun International Innovation Center.
Having previously taken place in cities like New Delhi (2011), Hanoi (2013), Chinese Taipei (2015), Bali (2017), Lahore (2019), and Seoul (2023), AdAsia returns to China with its 2025 edition poised to be one of the most expansive and impactful yet.
A Future-Facing Theme
This year’s theme, AI²: Advertising Innovation and Artificial Intelligence, reflects the rapidly evolving intersection of technology and creativity in the marketing world.
Srinivasan K Swamy, Chairman of AFAA, shared:
“We are happy that AdAsia 2025 will be held in the historical city of Beijing. Elaborate arrangements are being made to welcome delegates, who can look forward to exceptional content, valuable networking opportunities over lunches and dinners, and memorable entertainment. The event will be organized by the China Advertising Association (CAA), known for their outstanding hospitality.”
Joint Launch with CIAF
In a significant move, AdAsia 2025 will kick off in partnership with the China International Advertising Festival (CIAF), amplifying the scale and reach of its opening day on October 24.
Guohua Zhang, President of the CAA, said:
“CIAF typically attracts close to 10,000 delegates annually. On the inaugural day, AdAsia and CIAF attendees will come together to experience a shared platform. Across the three days, AFAA has curated rich content featuring speakers from the USA, UK, Russia, Japan, India, Korea, Indonesia, Malaysia, Singapore-and of course, China.”
Delegate Registration Details
In an effort to make the event more inclusive, delegate fees are structured to welcome professionals across levels:
- Early bird (until September 30): USD 500
- Accompanying spouse: USD 250
- Young professionals (under 35), students, academia: USD 100
How to Register
Interested attendees can register online at www.adasia2025.org or send queries to afaahq@gmail.com.
AdAsia 2025 promises to be a defining moment for the global advertising community, spotlighting innovation, collaboration, and the power of AI in shaping the industry’s future.
