Uninterrupted news from 7–10 AM enhances viewer experience and boosts post-slot ad visibility
In a strategic move to enhance audience engagement, News18 Tamil Nadu has launched a break-free morning prime-time band from 7:00 AM to 10:00 AM. This uninterrupted news block allows viewers to stay fully informed with the day’s top headlines, without the distraction of ad breaks.
The initiative not only delivers a seamless viewer experience but also offers greater brand visibility for advertisers. With no interruptions during peak viewing hours, audience attention remains at its highest, making ad slots immediately after 10:00 AM more impactful. These post-prime-time ads benefit from higher recall and engagement due to the retention built during the uninterrupted segment.
“This format helps brands reach an engaged audience when viewership is most concentrated,” said a channel spokesperson. “It’s a win-win for both viewers and advertisers.”
Complementing this initiative, News18 Tamil Nadu also offers innovative content formats like the weekly podcast “Disco with KS”, hosted by Karthigaichelvan, Editor of the channel. The show features in-depth conversations with bureaucrats, business leaders, and young achievers, resonating strongly with youth audiences. Each episode attracts over 1 lakh views, with short video clips routinely going viral and crossing 3 million views-25% of which come from the Tamil diaspora.
Another standout property, “Decode – The World Unfiltered,” provides viewers with clear, contextual breakdowns of national and international developments, further strengthening News18 Tamil Nadu’s position as a trusted, forward-thinking news platform.
