Google Gemini has unveiled a new campaign that brings generative AI closer to everyday life. Conceptualised by Lowe Lintas, the initiative positions Gemini as “Your Everyday AI Assistant”, highlighting its ability to simplify and enhance routine moments with smart, intuitive support.
The campaign features nine short films, each 20 seconds long, demonstrating how Gemini can assist across a variety of real-world scenarios. From helping students revise for exams and professionals manage tasks, to offering ideas for creative projects or organising daily routines-the films showcase the AI’s versatility in solving practical challenges.
Rather than focusing on the complexity of AI, the films centre around relatable use cases that reflect daily life. The goal: to demystify AI and make Gemini feel approachable, useful, and embedded into the way people already live and work.
Vasudha Misra, President (Creative), Lowe Lintas, shared the thinking behind the campaign:
“AI can often seem overwhelming, but we wanted to bring it down to earth. With Gemini, it’s as easy as tapping a button on your Android phone. No jargon, no setup-just everyday help that fits naturally into your world.”
The campaign is currently rolling out across both digital and offline platforms, aiming to drive awareness and wider adoption of Google’s Gemini platform among mainstream users.
With this campaign, Google hopes to not just introduce Gemini’s features, but build emotional relevance-showing that AI can be less about the future, and more about the now.
