PepsiCo India has expanded Mountain Dew’s portfolio with the launch of a new 400ml PET pack priced at ₹20, reinforcing its commitment to offering value-driven choices and making the brand even more accessible to consumers across India.
The launch is supported by a new television commercial featuring Mountain Dew’s brand ambassador, Hrithik Roshan, directed by acclaimed filmmaker Ali Abbas Zafar. The high-octane film captures Roshan in a thrilling outdoor adventure where he confronts a daunting natural obstacle before taking a fearless leap – bringing to life Mountain Dew’s iconic philosophy of “Darr Ke Aage Jeet Hai.”
Akankshaa Dalal, Category Head – Mountain Dew, PepsiCo India, said:
“The launch of our ₹20, 400ml PET pack is yet another step in making the Dew experience more accessible and inclusive. Backed by strong consumer insights, this innovation delivers value without compromise. Our latest campaign with Hrithik Roshan celebrates the courage and triumph that have always been at the heart of Mountain Dew.”
The TVC will roll out as part of a 360-degree marketing campaign, spanning television, digital platforms, outdoor activations, and social media.
With this new pack, Mountain Dew strengthens its price-pack architecture that already includes 1.25L at ₹50 and 2L/2.25L at ₹90, available across retail stores, e-commerce, and quick-commerce platforms – ensuring that every consumer has a way to experience the thrill of Mountain Dew.
