H&M has officially brought its global Beauty concept to India, expanding its offerings beyond fashion and home into the world of makeup, fragrance, and beauty tools. The newly launched line features over 200 products, with prices starting at ₹799, making premium beauty accessible to a wider audience.
The range includes Satin Icon Lipstick, Mad for Matte Liquid Lipstick, Never Ending Lash Mascara, and Do-it-All Stick Blush, alongside a new Eau de Parfum collection – all formulated with vegan and cruelty-free ingredients.
Helena Kuylenstierna, Director, H&M India, said,
“This launch comes as we celebrate 10 years of H&M in India. It reflects our commitment to making fashion and beauty more accessible and to connecting with fashion-forward consumers across the country.”
Cathrine Wigzell, Global General Manager, H&M Beauty, added,
“Our vision is to create a destination where fashion and beauty come together seamlessly. With trend-driven design, quality products, and a focus on inclusivity, we want to inspire customers to express themselves fully.”
H&M Beauty will be available from October 2, 2025, across all H&M stores in India as well as on hm.com, bringing a curated global beauty experience to Indian shoppers.
