airpay money, a financial wellness app, has launched “Safalta Ka Sukoon,” a festive campaign under its umbrella initiative “Tyohaar Aapka. Zimmedari Humari.” Built on the idea that success feels complete only when it is well looked after, the campaign encourages people to assess their financial well-being alongside celebrating personal and professional achievements this festive season.
At its centre is the Financial Health Check (FHC), an in-app and web-based feature that evaluates income, savings, insurance coverage, liabilities and investments. It generates a Financial Health Score, giving users an overview of key areas such as insurance, investments and emergency savings.
The campaign film follows a man walking through his home on a festive day, looking back at photographs from the early years of his career. As his earnings and responsibilities have grown, he takes a quiet moment at dusk to open the FHC on the app, and the clarity he gains brings confidence and reassurance. The film, produced by The Bombay Digital Company, is live on social media, with an OTT release planned next.
Kumar Binit, CEO, said financial wellness begins with awareness, and the FHC helps Indians gain clarity simply and at their own pace. Shreyas Deshmukh, AVP Marketing (B2C), said the festive season is a moment of reflection and the campaign asks one simple question: do you know where you stand with your money?
