Pinterest has made its Programmatic Deals offering generally available in select global markets, letting enterprise advertisers buy its display and video inventory through the media-buying platforms they already use. The move aims to widen access to Pinterest’s inventory and help brands reach consumers while they explore products and ideas. Magnite is the primary supply-side partner, … Read more
Artificial intelligence has moved beyond the marketing buzzword stage. Brands and agencies are weaving it into everyday workflows, from creating content and analysing consumer behaviour to optimising campaigns and managing customer interactions. The focus is shifting from what AI can do to what it can actually deliver for the business. The numbers reflect this momentum. … Read more
CP PLUS, a security and surveillance brand, has appointed actor Ranveer Singh as its brand ambassador. The association aims to raise awareness of intelligent security solutions for homes, businesses and public spaces. The company said the partnership fits its focus on making smart security technology more accessible across India. CP PLUS also highlighted its commitment … Read more
Jainam, an end-to-end financial services company with over 22 years of experience in the capital markets, has appointed Gozoop Creative, the creative arm of integrated marketing and communications agency Gozoop, as its social media partner. The agency will develop and manage social communication aligned with the brand’s evolving positioning, creating content and campaigns that reflect … Read more
Instagram is testing a new long-form format called Features, allowing selected creators to upload horizontal videos of up to 90 minutes. The test is focused on creators in the United States, with some in Brazil also taking part. The move marks a reversal for Instagram head Adam Mosseri, who long resisted longer videos because he … Read more
Ganesh Consumer Products Ltd., a leading FMCG player in Eastern India, has launched a new television commercial titled “Pure Masala. Sure Swaad.”, featuring Bengali actors Parambrata Chattopadhyay and Raima Sen. Conceptualised by TBWA\Lintas and directed by Piinakii Bose, the 30-second film highlights how pure spices deliver authentic taste in everyday cooking, with the aim of … Read more
KitKat has launched a new festive campaign, conceptualised by VML India, that celebrates the small mishaps and surprises that come with the season. The film captures last-minute preparations and unexpected setbacks, showing how celebrations rarely go exactly as planned. The campaign builds on KitKat’s well-known “break” proposition and places it in everyday festive situations. Rather … Read more
The Telecom Regulatory Authority of India (TRAI) has recommended a formal authorisation framework for Free Ad-Supported Streaming Television (FAST) platforms. In recommendations dated October 26, addressed to the Ministry of Information and Broadcasting (MIB), it proposed placing services that distribute linear TV channels over the internet under a new category called Application-based Linear Television Distribution … Read more
Google Gemini has launched a Diwali campaign urging users to ‘tyohaarmaxx’, and it has chosen a fittingly versatile face for the job: comedian Sunil Grover. The film uses his knack for slipping into multiple characters to show how Gemini can help with festive preparations, from checking aarti timings and setting alarms to picking decorative lights … Read more
Tata Starbucks has launched its Diwali campaign, ‘Special Diwali ki Special Jagah’, through a film that shows how everyday coffeehouses can become the setting for new connections, milestones and beginnings. The story suggests that familiar spaces offer comfort as people step into new relationships and experiences during the festive season. The film also reflects how … Read more