KitKat has launched a new festive campaign, conceptualised by VML India, that celebrates the small mishaps and surprises that come with the season. The film captures last-minute preparations and unexpected setbacks, showing how celebrations rarely go exactly as planned. The campaign builds on KitKat’s well-known “break” proposition and places it in everyday festive situations. Rather … Read more
The Telecom Regulatory Authority of India (TRAI) has recommended a formal authorisation framework for Free Ad-Supported Streaming Television (FAST) platforms. In recommendations dated October 26, addressed to the Ministry of Information and Broadcasting (MIB), it proposed placing services that distribute linear TV channels over the internet under a new category called Application-based Linear Television Distribution … Read more
Google Gemini has launched a Diwali campaign urging users to ‘tyohaarmaxx’, and it has chosen a fittingly versatile face for the job: comedian Sunil Grover. The film uses his knack for slipping into multiple characters to show how Gemini can help with festive preparations, from checking aarti timings and setting alarms to picking decorative lights … Read more
Tata Starbucks has launched its Diwali campaign, ‘Special Diwali ki Special Jagah’, through a film that shows how everyday coffeehouses can become the setting for new connections, milestones and beginnings. The story suggests that familiar spaces offer comfort as people step into new relationships and experiences during the festive season. The film also reflects how … Read more
Kenstar has launched a new campaign for its water heater range, titled ‘Heats Fast, Make It Last’, featuring real-life couple Rajkummar Rao and Patralekhaa. The television commercial draws on the pair’s natural on-screen banter to present the brand’s key product strengths, including quick heating, safety features and durability. The campaign is built around a simple … Read more