Kenstar has launched a new campaign for its water heater range, titled ‘Heats Fast, Make It Last’, featuring real-life couple Rajkummar Rao and Patralekhaa. The television commercial draws on the pair’s natural on-screen banter to present the brand’s key product strengths, including quick heating, safety features and durability.
The campaign is built around a simple idea: a water heater that warms up quickly should also perform reliably for years. Alongside product features, the film also brings attention to Kenstar’s installation assistance and after-sales service, positioning the brand as one that supports customers well beyond the point of purchase.
Speaking on the launch, Sunil Jain, CEO, Kenstar, said consumers today expect more than efficient appliances. They look for convenience, reliability and lasting value, along with designs that enhance the look of their homes. He added that the brand’s responsibility extends to ensuring seamless installation and dependable support, and that the campaign conveys this promise in a warm and relatable way, backed by warranties of up to seven years.
Kenstar’s water heater portfolio spans storage, instant, gas and immersion rod models. Select variants feature SwirlHeat technology, a seven-level safety shield and high-density PUF insulation, while some carry 5-star BEE ratings and 8-bar pressure compatibility. The range also offers design updates such as matte finishes, chrome accents and compact moulds.
