Myntra has rolled out the campaign for the 6th edition of its flagship festive event, Big Fashion Festival (BFF), featuring Bollywood stars Ranbir Kapoor and Triptii Dimri. This year, BFF puts the spotlight on Myntra’s ‘3X’ value proposition – triple-layered offers designed to maximize savings and make festive fashion more accessible than ever.
With over 4 million styles from 15,000+ brands, Myntra BFF is positioned as the go-to destination for shoppers seeking the latest fashion and beauty trends across all price points.
The campaign turns everyday budgeting challenges into fun, light-hearted narratives, showing how Myntra converts “kharche pe kharcha” (endless expenses) into “charche pe charcha” (celebrated conversations), making festive style aspirational yet affordable.
Ranbir Kapoor said, “The festive season is all about looking and feeling your best. This campaign captures life’s unexpected twists with humor while showing how Myntra helps you stay stylish, confident, and celebration-ready without breaking the bank.”
Triptii Dimri added, “Fashion shouldn’t wait for perfect moments. Myntra’s Big Fashion Festival shows that style can be part of our everyday lives – even when things go wrong. With these offers, looking and feeling great is easier than ever.”
Kejal Parekh, Associate Director – Marketing at Myntra, explained, “BFF is about delivering unmatched value while staying relatable. Ranbir and Triptii bring warmth and authenticity to stories that reflect the real dilemmas and aspirations people face during the season.”
The campaign spans four quirky films, each blending humor, relatability, and star power across ethnic, casual, and beauty segments – ensuring Myntra’s BFF becomes not just a sale, but a festive movement.
Agency: Tilt Brand Solutions
Director: Nitin Menon
DOP: Rubais, Malay Prakash
Photographer: Rohan Shrestha, Rahul Jhangiani
Producer: Siddhartha Sanjay
