Pepe Jeans London, the iconic denim and lifestyle label, has unveiled its Autumn-Winter 2025 campaign titled “Very Real. Very Pepe.” This season’s narrative celebrates authenticity and individuality, showcasing fashion that is effortlessly stylish, layered, and distinctly Pepe.
The Autumn-Winter 2025 collection offers a versatile range designed to keep wearers warm and stylish throughout the season. Highlights include oversized denim shirts, classic blue denim fits, natural-toned corduroy shirts, varsity jackets, and the brand’s signature denim-on-denim combinations. Each piece embodies Pepe’s signature aesthetic – cool, casual, and contemporary.
Complementing these wardrobe staples are versatile shirts and knitwear, carefully crafted to pair seamlessly with Pepe Jeans’ iconic denim silhouettes. The brand encourages fashion enthusiasts to embrace layering, mixing and matching pieces to create looks that are personal, unique, and true to their style.
The new collection is available across Pepe Jeans London stores nationwide and online. Shoppers can explore the latest styles at flagship locations in Mumbai, Delhi, Bengaluru, Kolkata, Kerala, Pune, Chandigarh, Jaipur, Hyderabad, Kochi, Ahmedabad, Mohali, and more. The collection is also stocked at leading department stores such as Lifestyle and Shoppers Stop, and online on Amazon, Flipkart, Myntra, Ajio, and Tata Cliq.
With “Very Real. Very Pepe,” the brand reaffirms its commitment to blending timeless denim with modern fashion sensibilities, celebrating individuality and the spirit of being truly authentic – very real, very Pepe.
