OPPO India has launched ‘True to the Moment’, a campaign for its Find X10 Series. The film focuses on everyday experiences, featuring a girl giving her father a toy injection, a granddaughter pushing her grandfather on a swing, a boy with his new puppy and a family celebrating a grandmother’s 65th birthday.
It also shows quieter moments, including a teenager looking at himself in the mirror, a girl eating ice cream while holding back tears and a man wiping away tears alone. The campaign highlights the Find X10 Series’ Triple 200 MP camera system and 4K Cine-Grade HDR Video, focusing on unposed moments shot in low light and in motion. It runs on digital platforms and select OTT channels.
Dhruv Nigam, head of Product Marketing, OPPO India, said the memories people hold on to are rarely the ones they planned. He added that the series is built to stay true to life exactly as it was felt, so looking back takes you right back to it.
The series comprises the Find X10 and Find X10 Pro Max, the 10th generation of the Find X lineup, with Hasselblad co-developed imaging and ColorOS 17. The India launch event streams on YouTube at 4:30 PM IST on October 22.
