Campus Activewear has launched an integrated campaign featuring Vicky Kaushal, extending its ‘Move Your Way’ philosophy. Using humour and familiar corporate scenarios, the campaign explores how young Indians are redefining ambition, work-life boundaries and success on their own terms. Built around the thought “One bold move can move the world your way,” it will run across television, OTT and digital platforms, backed by creator-led content.
Link: https://www.instagram.com/reel/DeyIMXTS7M8/?utm_source=ig_web_copy_link&vrfl=NTc4MTIwNjQ2YQ==
The film unfolds in a corporate boardroom, where Kaushal plays Rohit, an employee who brings his own interpretation to a Sunday meeting. From pottery and fitness to an impromptu party, his actions leave his boss increasingly exasperated. When the boss accuses his generation of having no boundaries, Rohit replies that if he must come in on a Sunday, he might as well bring his Sunday activities along. He then walks away with friends, wearing Campus footwear.
Gaurav Sharma, Chief Marketing Officer, Campus Activewear, said the film takes ‘Move Your Way’ somewhere braver: the right to draw your own lines. Kaushal said the brand gave a familiar part of everyday life a fun, unexpected twist, without taking itself too seriously.
The campaign also debuts Campus’s new visual identity, featuring dynamic lines and outward-facing arrows that represent movement, individuality and freedom. As an extension, creators are invited to share their views on work, ambition and boundaries using #MoveYourWay.
