FCB Ulka has elevated Arnab Ray to Managing Partner, Growth, recognizing his pivotal role in shaping Tata Motors’ PV and EV campaigns over the past six years. From the New Forever brand philosophy to EV initiatives like 100 Reasons to Go EV and Easy to EV, Arnab has driven impactful, integrated work. In his new role, he will oversee key client partnerships, growth initiatives, and business solutions, while continuing to operate from Mumbai alongside the national leadership team.