The Mahindra Group is gearing up for its next phase of expansion, with a robust three-to-five-year product pipeline and the recent GST cuts set to fuel demand across its automotive and farm equipment businesses.

Group CEO and MD Anish Shah, speaking to CNBC-TV18, said Mahindra is ready to roll out a strong lineup of new models built on its newly developed “vision platform,” a versatile architecture designed to support multiple powertrains. At least four new vehicles will launch on this platform, covering a mix of internal combustion engines (ICE) and electric vehicles (EVs).

“We have a very strong portfolio for launch over the next three to five years,” Shah said, highlighting that the company’s strategy is aligned with India’s long-term growth trajectory.

He added that the government’s recent GST rationalisation has already lifted consumer sentiment by reducing prices and simplifying operations. Mahindra has passed on the benefits to customers, which Shah believes will give festive sales an additional boost. “Price reduction will enhance demand, and from that standpoint, it is clearly positive,” he noted.

Beyond SUVs, Mahindra is betting on continued strength in tractors and farm equipment, underpinned by rural consumption trends. Its two-wheeler segment, classic brands, and financial services arm are also expected to contribute to the growth momentum.

On the international front, Mahindra is intensifying its focus on markets like South Africa, Australia, and Chile. The UK is also on the radar, with expansion plans set to accelerate once a bilateral trade agreement is finalised.

With a mix of innovation, affordability, and global ambitions, Mahindra is positioning itself to ride India’s projected 8–10% annual GDP growth over the next two decades.