Arrow, the iconic premium clothing brand with a heritage spanning over 170 years, has announced actors Vedang Rainaand Khushi Kapoor as its newest brand ambassadors. The move marks a fresh chapter for Arrow as it continues to redefine contemporary fashion for India’s new-age consumers.
Vedang Raina, known for his charismatic screen presence, reflects the modern Arrow man – confident, dynamic, and impeccably styled. Khushi Kapoor, with her effortless elegance and youthful perspective, adds a refreshing balance, bringing sophistication and modernity to the brand’s narrative.
Commenting on the collaboration, Anand Aiyer, CEO, Arrow India, said:
“Arrow has always stood for style, confidence, and sophistication. Vedang and Khushi represent today’s aspirational India – rooted in authenticity yet eager to embrace modernity. Their personalities perfectly complement our vision of dressing the modern individual who values both elegance and innovation.”
As part of this association, the duo will front Arrow’s upcoming campaign, “Tailored for the Good Life.” Shot against the backdrop of New York, the campaign pays tribute to Arrow’s international identity while celebrating confidence, refined grooming, and effortless style – qualities that resonate with a new generation of consumers.
This partnership reaffirms Arrow’s commitment to staying relevant, evolving with its audience, and continuing its legacy of craftsmanship and innovation in the world of menswear.
