Buying a car or a two-wheeler often begins with a burst of excitement and ends in days of paperwork. Axis Bank is trying to close that gap. The lender has launched an end-to-end digital auto loan journey that promises disbursal in as little as 30 minutes, with funds sent directly to the dealer’s account.
The journey is open to both existing and new-to-bank customers, rather than only premium, pre-approved users. Everything sits in one flow: choosing the vehicle brand and model, getting real-time loan approval, dealer mapping, digital KYC and payout authorisation. Funding goes up to 100% of the on-road price, with tenures of up to 7-8 years for cars and five years for two-wheelers.
To tell the story, the bank has rolled out a festive campaign, “Jaise Hi Mann Banaoge, Loan Paoge,” created by AI-first agency Outbreaker. Built on the insight that finance should never stall a buyer’s excitement once the decision is made, it features separate films for car and two-wheeler buyers, distributed across social and digital platforms aimed at high-intent retail customers.
Sweeteners accompany the launch. Car loan customers get a 50% discount on processing fees, a 10 bps rate cut on EVs and a foreclosure fee waiver after 24 months. Two-wheeler loans start at 10.75% for superbikes, with an additional 0.5% discount on EV two-wheelers. For Axis, speed is the message and the product.
