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Beyond the Diya: The Diwali Campaigns Lighting Up Hearts, Homes and Livelihoods

Diwali is usually told through glowing homes, gift boxes and family reunions. This year, five brands are looking beyond the celebrations to ask what truly makes the festival meaningful, and their answers are warm, thoughtful and refreshingly human. Amazon India’s #DeliverTheLove turns childhood nostalgia into a reason to come home. Bittu sends his siblings empty … Read more