Azzaro has appointed actor Ibrahim Ali Khan as its new Fragrance Local Ambassador in India. He will headline the upcoming Azzaro Wanted campaign, which introduces the brand’s latest launch – Forever Wanted Elixir.

The Azzaro Wanted range is crafted for individuals who embrace confidence, individuality, and bold self-expression. Known for his effortless charm and modern style, Ibrahim perfectly represents the spirit of the brand.

“Ibrahim has a magnetic personality, a genuine and captivating aura that made him a perfect match to embody the bold spirit of Azzaro Wanted in India,” said Charles-Alexandre Boczmak.

As part of the campaign, Ibrahim will bring to life the Forever Wanted Elixir, a fragrance designed to create a powerful, lasting impression and symbolize modern masculinity.

With his rising presence in the film industry and growing youth following, Ibrahim has quickly become a style-forward icon in India, making him the ideal choice to connect Azzaro with a new generation of consumers.