Podscribe, the independent measurement and verification platform for podcast and audio advertising, has partnered with Nielsen to license and integrate Designated Market Area® (DMA) data into its reporting capabilities. By leveraging Nielsen’s proprietary DMA® information, which covers 210 media markets nationwide, Podscribe aims to provide advertisers and publishers with precise, standardized geographical audience insights.
Nielsen DMA® data is a cornerstone of the media industry, enabling buyers to optimize geo-targeted campaigns and sellers to accurately value their inventory based on real reach and engagement. The integration empowers Podscribe users to:
- Access localized ad targeting and reporting by media market
- Support internal and third-party data segmentation based on geography
- Standardize location-based audience mapping for clearer insights
Pete Birsinger, CEO/Founder, Podscribe, said, “Integrating Nielsen DMA® data is a major step forward in delivering accurate and reliable analytics. Our buyers and sellers now have standardized and trusted geographic market definitions, enabling more effective localized targeting and streamlined reporting.”
Rich Tunkel, Nielsen’s Managing Audio Director, added, “This collaboration underscores the value of industry-wide standardization across digital audio impressions. Utilizing Nielsen’s local market data ensures consistent evaluation, comparability across platforms, and more efficient campaign measurement.”
The partnership reinforces Podscribe’s commitment to transparency, precision, and efficiency in the rapidly growing digital audio advertising ecosystem, offering both advertisers and publishers actionable insights to maximize impact.
