‘Celebrate a Life of Joy’ puts the spotlight on hosting, gifting, and togetherness for modern Indian homes.
Chumbak, India’s beloved home and lifestyle brand, has launched its new campaign, ‘Celebrate a Life of Joy with Chumbak,’ a warm and vibrant tribute to everyday moments that bring people closer.
The film follows a young couple as they prepare to host friends, thoughtfully setting the mood with Chumbak’s signature décor and dinnerware. Guests arrive bearing unique gifts – also from Chumbak – reinforcing the campaign’s central message that hosting and gifting are about joy, connection, and shared experiences.
Rishi Vasudev, CEO of Chumbak & Founder of GOAT Brand Labs, said, “Chumbak started as a souvenir brand and has evolved into a design movement shaping modern Indian homes. This campaign captures the spirit of thoughtful hosting and meaningful gifting – where togetherness is the true occasion. We want to position Chumbak as the expressive choice for those who love to make everyday gatherings memorable.”
The campaign broadens Chumbak’s narrative beyond design to include premium homeware, accessories, and gifting solutions, highlighting how the brand helps transform simple get-togethers into beautiful moments.
With a digital-first rollout, the campaign will run across OTT platforms, social media, and other digital touchpoints, reaching young, design-conscious audiences who see home as an extension of their personality.
