The campaign showcases Dylect’s smart Dash Cam range as a must-have tool for road safety and protection against on-road scams.
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Indian consumer electronics and automotive tech brand Dylect has launched its nationwide campaign, ‘Scam Ya Dash Cam’, featuring Rannvijay Singha. The initiative highlights the importance of dashboard cameras for Indian drivers, focusing on road safety and accountability amid chaotic traffic, rash driving, and blame-shifting incidents. The campaign film, released across social media platforms, presents real-world situations where the lack of visual evidence leaves honest drivers vulnerable.
The campaign positions Dylect’s dash cam as a protective tool, offering real-time evidence with features like Full HD night vision, Sony Starvis 2 sensor, loop recording, G-sensor, and parking surveillance – turning technology into an ally for drivers.
Anuj Bhatia, founder of Dylect, said, “The campaign aligns with our mission to provide practical, tech-forward solutions for our customers. Through this dash cam launch and awareness drive, we aim to make roads safer, curb on-road scams, and ensure the truth is always captured.”
The campaign was conceptualised and executed by Art-E Mediatech, a leading digital and Martech agency known for its storytelling-first approach. From scripting to direction, the agency transformed everyday driver challenges into a relatable, cinematic narrative.
Tejender Sharma, co-founder of Art-E Mediatech, explained, “Our goal was to capture the tension and fear every driver feels when facing on-road scams. We wanted to highlight the false authority scammers project and show how Dylect Dash Cam flips the power dynamic, empowering drivers with undeniable evidence. It’s a narrative that’s both cinematic and authentic, making the dash cam the hero of the story.”
With traffic density and unpredictable driving behavior on Indian roads, Dylect Dash Cams provide drivers with peace of mind, ensuring protection and accountability with every journey.
