Dove India has launched its latest initiative, ‘Reclaim Your Curls’, featuring actor Taapsee Pannu. The campaign celebrates the individuality, strength, and authenticity of curly-haired women, encouraging them to embrace their natural texture with pride.
Speaking on her association, Taapsee said: “This campaign is close to my heart because I reached out to Dove myself. I wanted to start a conversation not just about hair, but about identity, confidence, and self-acceptance. Curls have a personality of their own-they can be unpredictable, but once you embrace them, they become your strength. To every young girl: be patient with your curls. One day you’ll wonder why you ever wanted to change them.”
Sairam Subramanian, Vice President – Hair Care, Unilever, added: “We believe beauty should empower, not limit. With ‘Reclaim Your Curls’, we want to give curls the love they’ve long deserved. Taapsee is the perfect voice for this- authentic, bold, and inspiring.”
The campaign is anchored by a stirring film featuring Taapsee and will run across digital and social platforms, inviting women to share their curl journeys-the empowering, the frustrating, and everything in between.
By spotlighting real stories and celebrating uniqueness, ‘Reclaim Your Curls’ positions Dove as more than just a haircare brand-it becomes a movement challenging beauty stereotypes and championing individuality.
