The campaign redefines festive gifting by celebrating personal stories, craftsmanship, and thoughtful indulgence.
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ITC Sunfeast Baked Creations has launched its new Diwali campaign, ‘Your Gift Language’, inspiring people to move beyond traditional sweet boxes and embrace gifting that reflects personal meaning and creativity.
The campaign captures the shift toward thoughtful and experiential gifting – where every hamper becomes a story of care, taste, and craftsmanship. Rooted in India’s festive traditions yet infused with global patisserie influences, ‘Your Gift Language’ celebrates the art of gifting with intention and emotion.
The brand film, featuring South Indian actress Parvati Nair, beautifully brings this concept to life. In the film, Nair replaces conventional mithai boxes with artisanal hampers filled with truffles and desserts, highlighting the joy of gifting better – not more.
Sunfeast Baked Creations’ ‘Your Gift Language’ collection includes a range of curated hampers designed for every kind of celebration – from intimate gatherings to grand festivities. Available across Bengaluru, Mumbai, Pune, Chennai, and Hyderabad via Swiggy and Zomato, the hampers combine freshness, artistry, and indulgence.
Among the featured assortments are the Artisanal Truffles & Brownie Gift Box with Diya, Diwali Special Sweets & Dry Fruits Hamper, and Assorted Desserts Hamper Box – each crafted to elevate festive moments with elegance and flavor.
Through this campaign, Sunfeast Baked Creations repositions gifting as an experience – one that speaks from the heart and celebrates the unique language of thoughtfulness and indulgence.
