Rubans Accessories, headquartered in Bengaluru, has established itself as a leading name in India’s fashion jewellery market. Founded in 2014 by Chinu Kala, under the umbrella of Fonte Fashions Pvt Ltd., the brand offers both ethnic and western-style jewellery and accessories – from necklaces, earrings, bangles and rings to hairbands and anklets.
Rubans prides itself on combining stylish design, affordability and quality. Its in-house creative team rolls out multiple collections each year, catering to evolving trends and seasonal demands. The brand has grown from a 36-sq-ft kiosk to an online first, omnichannel presence spread across India.
In August 2025, investment firm Ananta Capital acquired a majority stake in Rubans, underscoring the brand’s growth potential and scale ambitions.
The Founder & Her Passion
Chinu Kala’s journey is a compelling story of grit, vision and entrepreneurial spirit. At age 15 she left home with limited means and took on door-to-door sales jobs. Over time she worked her way through odd jobs, telemarketing and fashion merchandizing, before identifying a niche in accessible yet stylish jewellery.
Her interest in fashion jewellery was sparked when she participated in a modelling pageant and noted how accessories completed a look. This insight led her to launch Rubans with an investment of just Rs. 3 lakh from a kiosk in Bengaluru’s Phoenix Mall.
Chinu’s aesthetic is rooted in “novelty and royalty” – a philosophy that drives Rubans’ design ethos. She emphasizes that each piece should surprise and delight the customer, blending western ease with ethnic tradition.
Looking Ahead
With its strong online presence, expanding product catalogue and fresh capital backing, Rubans is positioned to capture a growing segment of young, style-savvy consumers. The brand’s ambition: to become a hallmark of accessible, trend-forward jewellery in India and beyond. Rubans continues to deliver on Chinu Kala’s vision – where passion, design and empowerment meet in every accessory.
