UNIQLO India has unveiled its new Fall/Winter 2025 campaign, Life with HEATTECH: In the Cabin, featuring Bollywood icon Kareena Kapoor Khan. The campaign introduces the brand’s latest innovation – the HEATTECH Extra Warm Cashmere Blend thermal, designed to offer the perfect balance of comfort, warmth, and sophistication for the winter season.
Video Link: https://www.youtube.com/watch?v=ddEYOpY2cKk
Set against a serene mountain backdrop, the campaign film captures Kareena enjoying a peaceful winter getaway, seamlessly blending comfort and style. Through intimate, everyday moments – from relaxing indoors to cozying up by a bonfire – the film reflects UNIQLO’s LifeWear philosophy of simplicity and functionality. The new HEATTECH Cashmere Blend, crafted with a 9% cashmere composition, brings together advanced fabric technology and the soft luxury of natural fibers.
Sharing her thoughts, Kareena Kapoor Khan said, “I love UNIQLO for its comfort, simplicity, and timeless appeal. HEATTECH has always been my winter essential, and the new Cashmere Blend version feels incredibly soft and elegant – it’s perfect for both travel and everyday wear.”
Nidhi Rastogi, Marketing Director, UNIQLO India, added, “HEATTECH has been a global winter favorite. With the Cashmere Blend, we’re elevating warmth by combining innovation with luxury. Kareena perfectly represents UNIQLO’s LifeWear values of authenticity, comfort, and effortless style.”
The 30-second campaign film will be showcased across digital, print, outdoor, and in-store platforms, while the full HEATTECH Collection is now available at all UNIQLO stores and online at uniqlo.com.
