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Burson bags strategic communications mandate for Mirae Asset Sharekhan

Burson bags strategic communications mandate for Mirae Asset Sharekhan

Mirae Asset Sharekhan has appointed Burson as its strategic communications partner, aimed at enhancing the firm’s visibility and strengthening its engagement with India’s growing base of retail investors. The partnership reinforces Mirae Asset Sharekhan’s ambition to sharpen its positioning in the full-service financial solutions space.

Under the mandate, Burson will support the company in developing a cohesive communication strategy, refining its narrative, and amplifying its brand presence across key markets.

“We are incredibly proud to partner with Mirae Asset Sharekhan, a truly innovative and established player in India’s financial services landscape,” said Deepshikha Dharmaraj, Chief Executive Officer, Burson Group India. “We look forward to helping the company articulate its vision, showcase its expertise, and strengthen its reputation as a trusted provider of comprehensive financial solutions.”

Expressing confidence in the partnership, Moon Kyung Kang, Chief Executive Officer, Mirae Asset Sharekhan, said, “As we continue to strengthen our brand and the value we offer-through deep research capabilities, seasoned advisors, and a presence across 1,100+ cities in India-we are delighted to have Burson onboard. Their market expertise and innovative thinking will help us deepen investor connections and drive the next phase of wealth creation for everyday customers. This collaboration underscores our commitment to transparency, trust, and sustainable growth.”

The association marks an important step in Mirae Asset Sharekhan’s goal to build a more engaged and informed investor community while bolstering its communication strategy for long-term brand momentum.

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