Taboola has announced an offer to acquire Dianomi, a provider of digital advertising services to premium clients in the business, finance and lifestyle sectors. The acquisition is expected to close before the end of 2026, subject to customary regulatory conditions and approval by Dianomi shareholders.
Dianomi works with blue-chip advertisers such as Charles Schwab, Invesco and Bank of America, giving them access to large, high-intent audiences through partnerships with premium publishers.
Taboola believes the deal will strengthen its ability to offer performance advertisers a highly specialised, premium ad network focused on finance. The network will be powered by Realize, Taboola’s performance advertising platform. Realize uses Taboola’s unique supply, first-party data and AI to help advertisers achieve outcomes at scale, and runs performance campaigns across many of the world’s largest publishers.
Taboola CEO Adam Singolda said Dianomi has shown a commitment to connecting the world’s largest financial brands with their target audiences to drive successful performance-driven advertising. He added that Dianomi’s focus on business and finance complements Taboola’s own ability to drive performance in these verticals.
Together, he said, the two companies will be able to offer a larger, highly curated and trusted network of publishers that advertisers can tap into to reach audiences through Realize.
For advertisers in finance, the deal points to a more specialised route to premium publisher inventory, combining Dianomi’s category relationships with Taboola’s performance technology.
