Independent creative agency Krea8 has built the launch communication for Lava Virat on Flipkart around the idea “Shaq Hatao, Lava Uthao.” The campaign starts from the hesitation many consumers feel about the Lava brand and addresses it head-on. Instead of leaning only on specifications, pricing and feature comparisons, the communication acknowledges those doubts and tries … Read more
Taboola has announced an offer to acquire Dianomi, a provider of digital advertising services to premium clients in the business, finance and lifestyle sectors. The acquisition is expected to close before the end of 2026, subject to customary regulatory conditions and approval by Dianomi shareholders. Dianomi works with blue-chip advertisers such as Charles Schwab, Invesco … Read more
Luminous Power Technologies has partnered with Sony LIV as a Co-Powered Sponsor for the family game show ‘Family Full House with Rohit Sharma’. The tie-up strengthens the company’s presence on Connected TV as viewing shifts toward digital-first platforms. It also supports Luminous’ aim of making solar feel familiar to Indian households. The move fits the … Read more
‘Family Full House with Rohit Sharma’ has drawn a strong list of advertisers even before its first episode airs on Sony Entertainment Television (SET). The show premieres on September 19, 2026, and marks Rohit Sharma’s entertainment debut. Skoda, PhonePe and Google Search AI Mode have joined as Co-Presenting Sponsors. Avaada, UltraTech Cement Ltd. and Fortune … Read more
Pocket FM has launched Sherpa, an AI-powered fiction writing platform for creators developing stories that run across hundreds of episodes. It combines specialised AI models and agents for planning, research, writing, evaluation and long-term narrative memory. At its core is what Pocket FM calls “Narrative Intelligence”, which tracks characters, settings, relationships, conflicts and events as … Read more
Samsonite South Asia has promoted Anushree Tainwala to Chief Business Officer & Executive Director for India and the Middle East. In her expanded role, she will lead brand strategy, product, marketing, e-commerce, retail, consumer experience and digital transformation across South Asia and 28+ Middle Eastern markets.
Thums Up is taking its “Taste The Thunder” energy beyond the bottle and onto the sneaker rack. The cola brand has partnered with homegrown streetwear label Gully Labs for a limited-edition footwear collaboration, running as a campaign from September 3 to November 3, 2026. Link: https://www.instagram.com/reel/Dc3gC5LCMLU/?utm_source=ig_web_copy_link&stkn=NTc4MTIwNjQ2YQ== The lineup includes Gully Number 001 in Toofani White … Read more
The One Club inducted the late Piyush Pandey into its 2026 Creative Hall of Fame on September 16, at a ceremony held in New York. Link: https://www.instagram.com/p/Ddbfkr4lw_z/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== The Hall of Fame class honours people whose influence goes beyond the work they created to the people, careers and creative movements they helped shape. The organisation recognised … Read more
Kylian Mbappe has left Nike for Swiss sportswear brand On, ending a partnership that began when the French star was nine years old. The move makes him a central figure in On’s expansion into football. On has also appointed former France and Arsenal player Thierry Henry as its Director of Football. Henry has been part … Read more
Swiggy has introduced Early Cashout for its Food Marketplace delivery partners, letting them access their earnings ahead of the regular weekly payout cycle. The feature is live on the Swiggy Partner app across 720+ cities. Here is how it works. Partners open the ‘Easy Cashout’ section on the Earnings page, check their available balance, enter … Read more